We’ve pooled all the resources you need to successfully market your ILO. Inspire your customers, fans and supporters to put their money where their mouth is, and help you raise capital.
Marketing your ILO is critical to its success. The top companies on ILOCX utilise email and social media to supercharge their promotion, ultimately increasing sales of their ILO.
Spread word of your ILO to those who already know your brand, by giving people the opportunity to become invested in its future. This can also boost brand awareness, helping you to find new buyers.
Encourage people to buy your ILO and directly share in your company’s success. Whether buyers purchase 1 license or 100, this helps you secure the funds you need while increasing your brand exposure.
Your ILO will develop an audience of loyal followers and brand ambassadors. These people directly support your company, increasing awareness, and helping your business for years to come.
One of the most effective ways to promote your ILO is through email. It’s a tried and tested method which you can easily use to spread the word of your company. Inform friends & family about your ILO, keep in touch with buyers, or inform existing customers about the opportunity. This is particularly useful for audiences who aren't as tech-savvy.
At ILOCX, we’re big fans of MailChimp. Mailchimp enables you to easily manage your audience, create beautiful content, and easily engage with your buyers (or potential buyers). Open our templates to get started on your email marketing campaign. You'll need a MailChimp account to open the templates.
Spreading word of your launch is the best way to find your first ILO buyers. Utilise any existing email contacts that your company has, as well as tell with those who might be willing to support your company. We’ve put together a template you can use when announcing your ILO on ILOCX.Discover the Launch Template
At ILOCX, we're big fans of MailChimp. MailChimp enables you to easily manage your audience, create beautiful content, and engage with your buyers (or potential buyers). When you register on MailChimp, you will have access to our templates to create an email marketing campaign. Open our templates below to get started.Discover the Update Template
We’ve prepared a quick summary of the Frequently Asked Questions that companies may encounter during their ILO marketing. It’s important to note that due to the nature of ILOs, there is certain terminology that cannot be used. Please read these thoroughly to ensure your compliance.
Why do I need to market my ILO?
You get out what you put in. Those who already know about your company are always going to be more interested in supporting it. Your marketing efforts enable more people to learn about your company, which leads to more sales. Additionally, marketing your ILO is a requirement of being listed on ILOCX.
Why do I need to worry about my company’s social media presence, when buyers qualify their licenses?
While it’s true that buyers must qualify their licenses in order to receive royalty payments, it looks poor if the company itself has little to no social media presence. Being active on social media is critical for new companies on ILOCX to spread word of their ILO.
How can I ensure my marketing campaign is compliant?
It’s important that your marketing campaign doesn't use the words invest, investing, or investment while marketing your ILO. We suggest using raising capital, securing licenses, or sharing in success instead.